York is currently in the process of expanding its “This Is My Time” campaign that was launched last year.
The original advertising campaign showcases York by using its own students, who tell their stories through ads and share their visions of what their futures might hold. Chief Communications and Marketing Officer Susan Webb says York wanted this year to bring to light the successes of its alumni, and focus on its faculty members who are helping students inspire their own visions.
“We conducted quantitative research last year and found that the previous advertising campaign was really successful in creating an emotional connection with people,” says Webb. “We want to increase the number of students who make York their first choice for their post secondary education.” The “This Is My Time” campaign comes to life on campus with large banners in buildings across campus and large-scale posters in Vari Hall. The messages will also be displayed on LCD screens throughout the school, as well as on advertisements wrapped across shuttle buses that travel between York’s Keele and Glendon campuses.
“We conducted quantitative research last year and found that the previous advertising campaign was really successful in creating an emotional connection with people,” says Webb. “We want to increase the number of students who make York their first choice for their post secondary education.” The “This Is My Time” campaign comes to life on campus with large banners in buildings across campus and large-scale posters in Vari Hall. The messages will also be displayed on LCD screens throughout the school, as well as on advertisements wrapped across shuttle buses that travel between York’s Keele and Glendon campuses.
Webb also notes that there is an increased television presence for this year’s campaign, and students can expect to see York advertisements in bus shelters, the TTC, and in downtown subway stations.
York will continue its joint-campaign with MuchMusic and will also begin to work with TSN this year.
Webb adds that York is also expanding its digital presence
York will continue its joint-campaign with MuchMusic and will also begin to work with TSN this year.
Webb adds that York is also expanding its digital presence
through online advertisements, with the university using multiple platforms, both digital and online to attract prospective students.
The entire campaign revolves around York’s “This Is My Time” microsite, where all prospective students are directed to. The site focuses on what prospective students might want to know about the school, including programs, campus life, and international partnerships.
The entire campaign revolves around York’s “This Is My Time” microsite, where all prospective students are directed to. The site focuses on what prospective students might want to know about the school, including programs, campus life, and international partnerships.
When asked about the investment York is making for this year’s campaign, Webb describes it as, “incrementally more” than last year.
Additional elements of this year’s campaign is York’s “vision exchange” contest, in which students who share their visions on social media are automatically entered into a draw for scholarly prizes such as free parking on campus and free use of the TTC for a year.
Michael Burton
Executive Editor (Online)
Michael Burton
Executive Editor (Online)
