Letters to the Editor

I recently read Ernest Reid’s article and was surprised to see the Stratford Shakespeare Festival described as being out of touch with youth and reliant on an aging subscription base.
The Stratford Shakespeare Festival has never been a subscription-based theatre, but our theatre is 96 percent supported by box office revenue.
The youth market is a growing segment for ticket sales, though it has never lagged. In fact, each year we attract between 60,000 and 90,000 students – this year the number was around 73,000.